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Running gamut from mundane to routine

By Matthew Fordahl, Associated Press, 3/19/2000

LOS ANGELES - The silence of passengers in office elevators. The political significance of a morning shave. The cultural impact of plain talk among friends.

Do those sound like boring subjects? Not to the editors of the Journal of Mundane Behavior, which tries to fill a void in social science research with scholarly analyses of the ordinary, earthy, and just plain normal.

''We're trying to make it so that we look at everyday life as something that's valuable and to understand how it gets constructed,'' said Scott Schaffer, the journal's managing editor and a sociology instructor at California State University at Fullerton.

Schaffer and a co-editor, Myron Orleans, started the online publication in response to what they say is sociology's emphasis on deviancy - sort of a Jerry Springer takeover of their field. Instead, Mundane Behavior's theme might mirror ''Seinfeld.''

Like the popular sitcom, the journal seemingly about nothing strives to find something deeper in all the little things in ordinary lives.

''Most of us don't live Jerry Springer lives,'' Schaffer said. ''We get up at some ungodly hour, live in a 6-foot-by-6-foot cubicle for eight or more hours, reverse the insane commute, and go home to our lives.

''This amounts to probably 60 percent or more of our lives,'' he said. ''And the editors here think that this vast amount of energy, effort, and, in some cases, sheer drudgery, deserves some attention.''

In the first edition of the journal, an article on shaving analyzes how facial hair defines masculinity. Another report shows how small talk promulgates a culture. And a third speaks of how the Japanese see an elevator ride as a ''respite from a norm-governed society.''

Sociologists say the study of mundane behavior is nothing new, and mainstream journals devote many pages to such analysis.

''The idea is to sort of step back from everything we take for granted and say, `What's really going on here, anyway?''' said William Roy of the University of California at Los Angeles. ''A fish is the last creature to ever notice water.''

But Schaffer and Orleans want to expand the journal's scope beyond sociology to include history, political science, literature, art, and anything else touched by normality. The idea sprang from a 1998 article published in the journal Sociological Theory. Wayne Brekhus of the University of Missouri complained that there were many journals devoted to extreme behavior but nothing concentrating on the mundane.

Brekhus, who studied the lives of suburban gay men, said many of his subjects had suggested he talk to gays in New York.

''They saw little in their lives that would be of interest to a social scientist and attempted to direct me to where I might find the `type of gays' that social scientists write about,'' he said.

Brekhus's half-joking call for a journal to study the mundane caught the attention of Schaffer and Orleans. They sent out e-mail notices six months ago requesting papers and launched the Web site, www.mundanebehavior.org.

They received a handful of e-mails wondering if it was a hoax. They also got three times as many submissions as they could use for the debut issue. The next journal will be posted in June.

This story ran on page A22 of the Boston Globe on 3/19/2000.
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