Taking a fresh look at the art world of the 1960s, Caroline Jones argues that far from the countercultural stance associated with the decade, the artists she examines—including Stella, Warhol, and Smithson—identified their work with postwar industry and corporate culture. Drawing on extensive interviews with artists and their assistants as well as close readings of artworks, Jones explains that much of the major work of the 1960s was compelling precisely because it was central to the visual and economic culture of its time.