Visual Communication Fundamentals

Permission of instructor
Limited to 15
Required of: 
Restricted elective for BSAD, Design minor
Preference Given to: 
BSAD, Design minor

Provides an introduction to visual communication, emphasizing the development of a visual and verbal vocabulary. Presents the fundamentals of line, shape, color, composition, visual hierarchy, word/image relationships and typography as building blocks for communicating with clarity, emotion, and meaning. Students develop their ability to analyze, discuss and critique their work and the work of the designed world.