The Human Factor in Innovation and Design Strategy

Permission of instructor
Limited to 20
Required of: 
Restricted elective for BSAD, Design minor
Preference Given to: 
4B majors (BSAD) and Design minors

Note: room change from 5-233 to 1-150


Focuses on understanding the emerging field of human-centered design and its approach to real-world design challenges. Through group working sessions, design reviews, and presentations by leading design practitioners, thinkers, and business leaders, the class explores core methodologies on how design brings value to human experiences and to the contemporary marketplace.