Visual Communication Fundamentals

Permission of instructor
Limited to 15
Required of: 
Restricted elective for BSAD, Design minor
Preference Given to: 
BSAD, Design minor

This studio course provides an introduction to visual communication. Through readings, screenings, field trips, history lectures, assignments, and short exercises that draw from semiotic theory and practice, students will become familiar with the core tenets of visual communication (comprising shape, line, composition, visual hierarchy, and typography) with particular emphasis on how signs and images are constructed. Students will also learn how to recognize, harness, and utilize graphic tools and strategies, such shifting scale, juxtaposition, editing, employing hierarchy, reordering, free-associating, and cropping, in order to communicate and develop visual ideas with clarity and precision. This should serve as a foundation with which to develop a visual methodology used to build other forms of communication design practice (in graphic design, editorial design and publishing, exhibition design, branding, visual strategy, etc.).